Background
A restaurant franchise chain was faced with the challenge of improving the customer experience during the ordering process and optimizing the delivery of orders as part of an overhaul of its existing commerce system.
Mission
Our work focused on seamlessly integrating in-store and mobile orders and refining delivery logistics.
Approach
Multi-channel order management
Activity: Streamline the ordering process for in-store and mobile customers.
Result: Consistent customer experience through a unified backend system that synchronizes order data in real time.
Team & Time: A team of 8 engineers over a period of 6 months.
Data Handling Optimization
Activity: Implement efficient data handling processes to ensure seamless data flow and synchronization.
Result: Robust data pipelines reduce transaction times and improve overall system efficiency by 23%.
Team & Time: A team of 5 engineers over a period of 4 months.
Cloud Migration Efficiency
Activity: Migrate to the cloud in phases, incorporating serverless capabilities for scalability and performance optimization.
Result: 26% reduction in infrastructure costs through actively managed pooling of cloud services across channels and 40% reduction in deployment times.
Team & Time: A team of 10 engineers orchestrated the migration over 8 months.
Geolocation Precision
Activity: Implementation of geospatial routing with real-time traffic data to ensure precise routing for delivery drivers.
Result: 35% increase in efficiency of routing journeys while reducing data acquisition costs by almost 50% by caching data in internal databases.
Team & Time: A team of 3 data scientists dedicated 5 months to this task.
Result
The modernized commerce system successfully delivered a seamless customer experience and optimized food delivery logistics. Full rollout across Germany was achieved, setting a new standard for the franchise’s digital presence.
Customer feedback
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